Google reportedly dropping the Nexus brand name from its phones
Google reportedly dropping the Nexus brand name from its phones
Google's newest smartphones won't be Nexus devices after all.According to Android Central, Google is dropping the Nexus branding with its two upcoming, HTC-made smartphones.Instead, the company is expected to market the devices under a different name and to lean heavily on the Google brand in the process.
This year's Google phones reportedly won't feature Nexus branding
This year's Google phones reportedly won't feature Nexus branding
As we near the fall season and subsequent high-end phone launches that come with it, a new report has surfaced that suggests that Google is taking a hard turn when it comes to its premiere flagship lineup of smartphones.According to information obtained by Android Central, Google plans to drop the "Nexus" brand from the smartphones it plans to launch this year.Those two handsets are reportedly manufactured by HTC, codenamed "Sailfish" and "Marlin," and previous leaks have indeed shown the design of those devices dropping the Nexus brand and carrying a Google logo instead.
Report: This year's Google Nexus phones... won't be called Nexus phones
Report: This year's Google Nexus phones... won't be called Nexus phones
Google has been partnering with hardware companies to offer Nexus-branded smartphones, tablets, and TV boxes since 2009.But for the first time this year the company may work with a partner to launch a line of smartphones with premium features, Android software, and a name other than Nexus.Android Central reports that when Google and HTC officially launch two new smartphones this fall, they won't have the Nexus name anywhere on them, and they'll have software that differs in some ways from stock Google Android.
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